Denim Tears — Culture in Denim

Denim Tears is the streetwear brand where the cotton wreath tells a story. Founded by Tremaine Emory in 2019, every Denim Tears hoodie, jacket, tee and sweatpant carries the history of the African diaspora woven into modern street style. Shop the full Denim Tears collection below — from cotton wreath denim jackets to the signature wreath hoodies.

Denim Tears — Culture in Denim

Founded by Tremaine Emory in 2019, Denim Tears is the streetwear brand where the cotton wreath tells a story. Every hoodie, jacket, tee and sweatpant carries the history of the African diaspora woven into modern street style.

Shop Denim Tears by Category

Frequently Asked Questions

What does the Denim Tears cotton wreath mean?

The cotton wreath references the history of slavery and the African American experience tied to the American cotton industry. Tremaine Emory designed it after visiting the Whitney Plantation, turning a symbol of pain into one of remembrance and cultural pride.

Is Denim Tears true to size?

Yes, Denim Tears fits true to size with a relaxed cut. Hoodies and sweatpants run slightly oversized by design — size down one for a fitted look. Denim pieces fit like the collaboration base brand they are built on.

Who founded Denim Tears?

Denim Tears was founded in 2019 by Tremaine Emory, who has worked with Kanye West and Off-White, and served as Supreme’s first Black creative director.

Why is Denim Tears so popular?

Denim Tears combines streetwear quality with cultural storytelling through the cotton wreath. Collaborations with Levi’s, Converse, and Dior, plus recognition from The Met, have made the brand both culturally significant and highly sought after.