Best Sellers
Best Sellers
Anti Social Social Club Hoodie
Anti Social Social Club Hoodie
Anti Social Social Club T-Shirt
Anti Social Social Club T-Shirt
Anti Social Social Club Jacket
Anti Social Social Club Jacket
Anti Social Social Club Pant
Anti Social Social Club Pant
Shop By Other Brands
Anti Social Social Club
Anti Social Social Club built a global brand from a font choice and a feeling — the sense that connection and isolation exist in the same space, that belonging to something and feeling alone within it are not contradictions but the same experience. Fragment Clothing stocks the full ASSC range — hoodies, jackets, pants and T-shirts. Including the ASSC x Fragment collab pieces that represent two brands with the same design philosophy producing the most culturally resonant co-branded pieces either has released.
The story of Anti Social Social Club
Anti Social Social Club was founded by Neek Lurk — born Sung Chul Yang — in Los Angeles in 2015. Lurk had previously worked at Stüssy, which gave him direct exposure to the infrastructure of an established streetwear brand before he built his own. ASSC launched as a personal project — Lurk has described the brand’s origins as processing personal feelings of depression, loneliness and social anxiety through clothing design. The name itself is not ironic. It is accurate. Anti Social Social Club is a brand for people who understand both sides of that phrase simultaneously.
The brand’s visual identity is built almost entirely on typeface — the ASSC wordmark in a distinctive pink or white serif or sans-serif typeface on a boxy, slightly oversized garment. The simplicity is radical rather than lazy. In a market where every brand competed on graphic complexity, ASSC chose to compete on the emotional resonance of a word combination and a colour. The pink and the typeface became recognisable within one year of the brand’s launch — not because they were visually complex but because they communicated something specific to a generation that understood the tension encoded in the brand’s name.
ASSC grew through early Instagram adoption at a time when the platform was becoming the primary distribution channel for streetwear culture. The brand’s posts were minimal — product on a simple background, the ASSC wordmark, no explanation. This approach created anticipation rather than information, which in the attention economy of early Instagram streetwear culture was the correct strategic decision. The brand went from obscurity to one of the most discussed names in streetwear between 2015 and 2017 — a speed of cultural ascent that few brands in any category have matched.
The ASSC x Fragment Design collaboration is the most culturally significant co-branding in the brand’s history. Fragment Design and Anti Social Social Club share a design philosophy that is immediately obvious when stated: both brands say more with less. Hiroshi Fujiwara’s lightning bolt and Neek Lurk’s typeface are the two most minimal logos in streetwear. Placing them together on a single garment produces a piece that requires no explanation to anyone who understands either brand — and rewards the person who understands both with the knowledge that these two design languages are fundamentally the same statement made from opposite cultural positions.
The ASSC x Mastermind Japan collaboration — represented by the Coach Jacket FW19 — places ASSC within the luxury streetwear context that Mastermind Japan inhabits. Mastermind Japan, founded by Masaaki Homma in 1997, operates at the intersection of luxury fashion and streetwear through skull iconography and premium construction. The FW19 collaboration places the ASSC typeface within that context — the coach jacket format being Mastermind’s most consistently used outerwear silhouette. The result is ASSC at its most constructionally premium — the brand’s visual identity on a garment that carries Mastermind’s build standards throughout.
ASSC construction — what the typeface requires
ASSC’s design philosophy of maximum impact through minimum means places specific demands on the construction of its garments that are easy to overlook precisely because the visual language is so restrained. When a brand’s identity rests almost entirely on a typeface and a colour, the garment construction must be flawless — because there is no graphic complexity to distract from construction failures.
ASSC hoodies run 360–400 GSM cotton fleece with a boxy cut that gives the typeface the width it needs to read correctly across the chest. A narrow body on a garment that leads with typeface creates compression of the letterforms at the chest seams — the end letters of ANTI SOCIAL SOCIAL CLUB become visually distorted at the edges of the body panel. ASSC’s boxy cut prevents this by keeping the typeface within the flat centre of the chest panel where it reads as designed. This is a construction decision made in service of the graphic, not of the silhouette.
The screen printing across the ASSC range uses plastisol ink — raised surface application that keeps the typeface legible through repeated washing. Typeface-based graphics are particularly sensitive to ink quality because the thin strokes within letterforms are the first areas where inferior ink applications begin to show cracking and fade. Plastisol’s surface build prevents this degradation — the letterforms on correctly produced ASSC pieces maintain their edge definition through years of regular wear.
The Fuzzy Connection Hoodie uses a different base construction — a textured or sherpa-style fleece that adds surface variation to the standard boxy silhouette. Applying the ASSC typeface to a textured surface requires either embroidery (where the stitch structure creates its own surface above the texture) or a heat transfer process with sufficient pressure to embed the graphic into the raised surface fibres. The Fuzzy Connection uses embroidery for the logo placement, which is the correct production decision for a textured base fabric — screen printing on sherpa or textured fleece produces inconsistent coverage because the ink cannot reach the fabric surface uniformly through the raised texture.
The Kkoch Anorak uses a nylon outershell — a different material category from the fleece pieces that requires different construction techniques throughout. Nylon anorak construction uses sealed or taped seams at stress points, YKK-grade hardware for the zip and drawstring toggles, and a half-zip opening that requires precise alignment during assembly to prevent the zip track from puckering at the opening. The ASSC Kkoch Anorak applies the brand’s graphic identity to a technical outerwear format that most streetwear brands do not attempt — the result is an ASSC piece that functions as genuine outerwear rather than simply as a jacket silhouette applied to streetwear aesthetics.
The ASSC collection at Fragment Clothing
ASSC Hoodies
The ASSC hoodie is the brand’s most recognisable piece — the full brand name across the chest or back in the brand’s typeface on 360–400 GSM boxy cotton fleece. The range covers the standard ASSC wordmark pieces, the Fuzzy Connection textured fleece, and the ASSC x Fragment collab hoodies that carry both the ASSC typeface and Fragment’s lightning bolt — the two most minimal logos in streetwear on a single garment. Every hoodie in the range uses the same boxy silhouette because the typeface requires the width of that cut to read correctly.
ASSC Jackets
ASSC outerwear represents the brand at its most technically diverse — the Kkoch Anorak uses nylon technical construction, the Mastermind collaboration coach jacket uses premium outershell fabric appropriate to Mastermind Japan’s construction standards. Both carry the ASSC visual identity within outerwear formats that the brand does not traditionally dominate — the jacket range demonstrates ASSC’s ability to extend its typeface-led design language into construction contexts beyond the standard hoodie and T-shirt.
ASSC Pants
ASSC sweatpants use the same cotton fleece construction as the hoodie range — the Exit Cut Off and Script Club pant represent two approaches within the same fabric standard. The Exit Cut Off uses a raw hem rather than a ribbed ankle — a deliberate finish decision that references the deconstructed aesthetic that runs through ASSC’s design language. The Script Club pant uses the ASSC Script typeface at the leg — a more editorial placement than the standard chest wordmark, which reads differently in motion than any static photograph can capture.
ASSC T-Shirts
ASSC T-shirts carry the brand’s typeface on 190–210 GSM ringspun cotton — the entry point into the brand at the most accessible price point. The Nevermind T-shirt references Nirvana’s album title without reproducing its imagery — a cultural reference that communicates something about ASSC’s generational identity without requiring explicit explanation. The ASSC x True Religion collaboration T-shirt places ASSC’s typeface identity within True Religion’s heritage denim and heavyweight cotton context — two American brands with very different cultural moments sharing a garment.
Key ASSC pieces at Fragment Clothing
Anti Social Club Hoodie — Trendy Graphic Pullover
The standard ASSC graphic hoodie is the brand at its most direct — the full Anti Social Social Club typeface across the chest or back on boxy heavyweight fleece. Trendy Graphic refers to the brand’s signature colourful typeface treatment on a neutral base — the colour contrast between the wordmark and the garment surface is the entire design. No supporting imagery, no background graphic. The typeface and the colour are sufficient because ASSC understood from the beginning that sufficiency was more radical than excess.
Anti Social Social Club Fuzzy Connection Hoodie
The Fuzzy Connection Hoodie uses a textured sherpa-style fleece base rather than the standard smooth cotton fleece — a construction decision that gives the garment a distinctively soft, tactile exterior while maintaining the same boxy silhouette. The ASSC logo is applied through embroidery because screen printing cannot achieve consistent coverage on a raised texture surface. The Fuzzy Connection is the most sensory piece in the ASSC range — it rewards the person wearing it as much as the person observing it, which is an unusual quality for a brand that typically communicates visually rather than tactilely.
Anti Social Social Club Kkoch Anorak — Black
The Kkoch Anorak is ASSC at its most technically constructed — nylon outershell, half-zip opening, adjustable drawstring hood and hem. Kkoch (꽃) means flower in Korean — a reference to both Neek Lurk’s Korean heritage and the floral imagery that runs through the Kkoch collection. The anorak format gives the ASSC identity a technical outerwear context that the standard hoodie and jacket pieces do not occupy. YKK hardware throughout. The most functionally weather-resistant piece in the ASSC range at Fragment Clothing.
ASSC x Mastermind Coach Jacket FW19 — Black
The ASSC x Mastermind Japan FW19 Coach Jacket is the most premium construction piece in the ASSC outerwear range. Mastermind Japan, founded in Tokyo in 1997, operates at the intersection of luxury fashion and streetwear — their skull iconography and premium fabric standards are among the most recognised in Japanese fashion. The coach jacket format is Mastermind’s most consistent outerwear silhouette — lightweight outershell, snap closure, clean minimalist cut. The ASSC x Mastermind collaboration applies ASSC’s typeface identity to a garment built to Mastermind’s construction standard — the most premium base the ASSC graphic has ever appeared on.
Anti Social Social Club Exit Cut Off Sweatpants — Black
The Exit Cut Off sweatpants use a raw hem rather than the ribbed ankle finish standard across most sweatpant construction. Raw hem means the fabric edge is left unfinished — cut rather than folded and stitched. This requires the fabric to have a sufficiently high cotton content that the raw edge does not fray rapidly during washing and wear. ASSC’s cotton fleece base handles this correctly — the raw hem develops a slight natural fray over time that reads as intentional wear rather than construction failure. The Exit Cut Off is the brand’s most deconstructed bottom-weight piece.
Anti Social Social Club Script Club Pant — Black
The Script Club pant uses the ASSC Script typeface — a more cursive, flowing version of the brand’s wordmark — applied at the leg. The Script typeface is a different design register from the standard ASSC wordmark: where the standard typeface is confrontational and block-forward, the Script is more fluid and personal, referencing the handwritten quality that gives the Script Club pieces a different emotional tone from the rest of the range. Cotton fleece construction, elasticated waistband, relaxed cut throughout.
Anti Social Social Club Nevermind T-Shirt — Black
The Nevermind T-shirt uses Nirvana’s album title as a graphic reference without reproducing any Nirvana imagery — a cultural citation that communicates ASSC’s generational influences without requiring explicit attribution. Nevermind as a word also carries independent meaning within the ASSC brand’s emotional vocabulary — dismissal, resignation, the posture of someone who has stopped trying to explain themselves. Ringspun cotton base, plastisol print. The T-shirt that communicates the most about ASSC’s inner emotional world with the least graphic information.
ASSC x True Religion Anti Truth Tee — Black
The ASSC x True Religion collaboration T-shirt pairs two American brands with very different cultural timelines — True Religion’s early 2000s denim heritage and ASSC’s mid-2010s streetwear moment — on a single premium heavyweight tee. Anti Truth as a name applies ASSC’s philosophical wordplay to the True Religion brand name — truth inverted, religion questioned. Heavyweight ringspun cotton base described as Premium Heavyweight — the construction quality reflecting True Religion’s fabric standards applied to ASSC’s graphic language. A collaboration that works because both brands understand how to say something meaningful with brand-name typography alone.
Anti Social Social Club sizing guide
ASSC hoodies run true to size with a boxy, slightly oversized cut — wider through the body than standard fashion sizing but not the extreme oversized scale of brands like Hellstar or Vlone. The boxy cut is essential for the typeface to read correctly at the chest. Most buyers find that sizing true to their standard size gives them the brand’s intended boxy fit.
| Size | Chest | Length | Fit note |
|---|---|---|---|
| S | 40″ | 27″ | Boxy on S frame |
| M | 42″ | 28″ | True to size on M frame |
| L | 44″ | 29″ | True to size on L frame |
| XL | 46″ | 30″ | True to size on XL frame |
| XXL | 48″ | 31″ | True to size on XXL frame |
ASSC T-shirts run true to size with the same boxy cut as the hoodies. ASSC pants run true to size — order the same size as your hoodie when buying as a set. ASSC jackets — size up one if layering a hoodie underneath.
Frequently asked questions about Anti Social Social Club
Who founded Anti Social Social Club and what is the brand’s philosophy?
Anti Social Social Club was founded by Neek Lurk — born Sung Chul Yang — in Los Angeles in 2015. Lurk previously worked at Stüssy before building ASSC as a personal project processing feelings of depression, loneliness and social anxiety through clothing design. The brand’s name is not ironic — it is an accurate description of the tension between wanting social connection and being unable to fully participate in it. ASSC resonated globally because it named an experience that a generation understood but had not seen represented in clothing form before.
Does ASSC run true to size?
ASSC hoodies and T-shirts run true to size with a boxy, slightly oversized cut — wider through the body than standard fashion sizing but not extreme. Order your standard size for the brand’s intended boxy fit. Size down one for a more fitted result that still carries the ASSC boxy aesthetic. ASSC jackets — size up one if layering a hoodie underneath.
What does Kkoch mean on ASSC pieces?
Kkoch (꽃) means flower in Korean — a reference to Neek Lurk’s Korean heritage and to the floral imagery that runs through the Kkoch collection. The name appears across the Kkoch Anorak and related pieces in the ASSC range. It represents one of the ways Lurk has introduced personal cultural identity into a brand that otherwise communicates through emotionally universal references — the floral is specific to Lurk in a way that the standard ASSC wordmark is not.
How do I wash ASSC clothing?
Machine wash cold on a gentle cycle. Turn inside out before washing to protect the typeface graphics from friction during the wash cycle — typeface-based graphics are particularly sensitive to edge definition loss when the ink surface is repeatedly abraded. Do not tumble dry on high heat. Air dry flat or hang dry. For the Fuzzy Connection Hoodie — cold wash only, the textured fleece surface can mat under high heat and mechanical tumbling. For the Kkoch Anorak — spot clean or hand wash cold, nylon outershell, hang dry.
What is the ASSC x Fragment collaboration?
The ASSC x Fragment Design collaboration pairs two brands that share the same fundamental design philosophy — maximum impact through minimum means. Fragment Design’s lightning bolt and ASSC’s typeface are the two most minimal logos in streetwear. Placing them together on a single garment requires no additional design work because both marks are complete statements on their own. The ASSC x Fragment collab pieces are among the most culturally significant co-branded pieces either brand has released because they demonstrate that the same design philosophy can emerge from two completely different cultural positions — Tokyo minimalism and Los Angeles emotional streetwear — and produce the same result.
Are ASSC pieces limited edition?
ASSC operates on seasonal drops — each season introduces new graphic treatments and colourways while maintaining core pieces like the standard wordmark hoodie. Collab pieces — including ASSC x Mastermind — are tied to specific collaboration agreements and are not reproduced once the run sells through. FW19 designation on the Mastermind piece means this is specifically from the Autumn Winter 2019 run — a seasonal piece from a specific collaboration moment that will not be recreated in the same form. Core ASSC wordmark pieces have more consistent availability than collab pieces.
Fragment Clothing stocks the complete Anti Social Social Club range — hoodies, jackets, pants and T-shirts. Standard wordmark pieces. Fuzzy Connection. Kkoch Anorak. The Mastermind collab. The True Religion collab. The Fragment collab. A typeface and a feeling — the most successful minimal brand identity in the history of streetwear. Authentic ASSC. Shipped worldwide.